So the contest has been revealed (at least for S1). To be a Co-op contest. CW, Surge and Heists along with guild influence earned are the ways to earn points in this contest.
Personally I love this idea as it has a very good message concerning the current state of the world and the idea of people coming together, but outside of that it’s just a really neat idea that I hope is used outside of these kind of circumstances.
Please, please, please PB do not allow this to be a one-off. The idea of server wide rewards based on playing together outside of your guild is really nice. I will say the rewards feel a touch weak but as a simple proof of concept I would love to see more of this.