There is another issue…
These hero chips are given to the top guild, which have also top players in them, and because the selection is from ‘‘newest’’ 14 wish crate/diamond crate heroes, the reward can give a 5-13 months old hero, which most/all top players will have already maxed making the reward useless.
It would be better if the poll of possible hero chips would be from exclusive heroes, which aren’t available in gold/diamond crates, as most players don’t have them maxed, and such a monthly reward would be useful.
And as pip said, it would be good if players would be able to choose their reward, as after a whole month player can end with a useless reward.
From last season, I received Snow White, and I had already her fully maxed with 3k hero chips, so I had no need for more, making whole work for a whole month pointless.
OR… OR… OR!!!
Finally remove from existence Arena, CW, and Coliseum Crate, and add these heroes to War rewards, from league rewards and season-end-top rewards. @Samm
So players would have a chance for one out of the three newer heroes.